Spotify is by no means a passive streaming service. It is constantly processing and collecting data from its millions of users to be put to use in various ways. One of those is marketing.
The latest ad campaign from Spotify is brilliant, putting troves of user data towards highlighting some of the weirdest and most hilarious listening habits from around the world.
What are the world’s weirdest listening habits? You’re about to find out – Spotify reveal hilarious user data in brilliant new ad campaign.
The campaign, whose tagline is ‘Thanks 2016, It’s Been Weird’ is currently runnings across the US, the UK, France and Germany and features gigantic vibrant billboards that reveal stats like “Dear person who played ‘Sorry’ 42 times on Valentine’s Day, what did you do?” and “Dear 3,749 people who streamed ‘It’s the End of the World as We Know It’ the day of the Brexit vote, hang in there.”
Have a geez below and before you laugh too much, reflect on your own weird listening habits this year that Spotify would know about. Would you want that shit going public?
