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Sigur Rós collaborates with tech start-up Magic Leap on new VR experience

Tech start-up Magic Leap has teamed up with Icelandic megastars Sigur Rós to create a new audiovisual augmented reality experience called Tónandi.

Tónandi is the result of a half-decade long collaboration and is designed specifically for the Magic Leap One headset. The app features unreleased music by the band that can be manipulated by the user by interacting with the visuals around them.

Photo: iTunes Festival 2013

With Tónandi, Sigur Rós and Magic Leap have teamed up to provide us with the opportunity to interact with the audio we hear, changing the way we experience music.

Listening to music is often a rather passive experience, but now Tónandi gives us an opportunity to interact with and alter the music we hear

Sigur Rós previewed the experience recently in an Instagram post, calling the jellyfish-like creatures “sound spirits” and describing the app as “a place where spatial sounds are visible all around you and ready to respond to every interaction.”

Magic Leap yesterday announced it would begin shipping the Magic Leap One headset, which will be available for a $2,295 in six US cities: Chicago, Los Angeles, Miami, New York, San Francisco, and Seattle.

Via Pitchfork.

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August 10, 2018

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