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PREMIERE: Get your ears around CHARM.OFFENSIVE, the vicious new LP from Die! Die! Die!

Over the past 15 years, an innumerable amount of killer acts have emerged from New Zealand. However as many have risen and subsequently fallen off the radar, one ragged three-piece have endured; Die! Die! Die! 

An entire twelve years since the release of their cacophonous, self-titled debut album, the Dunedin noise farmers are ready to release their sixth. Find an empty space to rock out in, because today is the day you hear CHARM.OFFENSIVE.

Oh, and we’re giving away a few copies. Shoot Happy Mag a message on Facebook if you’re keen.

die! die! die! charm.offensive album premiere

Bouncing between sweeping shoegaze harmonies and deadly punk vivacity, CHARM.OFFENSIVE is as the title suggests; abusive and alluring at the same time.

Straight off the bat, CHARM.OFFENSIVE opens with a trademark droning in single How Soon Is Too Soon (It’s Not Vintage Its Used). Standing as a sign of what’s to come, distorted melodies form the track’s engine room while fuzzy, imperfect vocals dance on top.

It’s as easy a listening experience as you’ll find on the record because before too long, things descend into hysteria.

My Friend Has A Car He Starts With A Hammer (What Has Seen Can’t Be Unseen) is likely the record’s liveliest cut, a no-good headbanger jammed with grunts, meaty distortion and a BPM made for starting fights. Also, what a great fucking song title.

CHARM.OFFENSIVE is a rollercoaster ride, and not the kind you look forward to. We’re talking breakneck speeds, corkscrews and shitloads of screaming. Lower moments like the devilish DEMON And The Street sit in violent contrast to more upbeat rompers S I N I S T E R or Bite My Lip, providing a ton of flavour to what would already be a killer release.

In other words, it’s everything a Die! Die! Die! album should be. Six records in, the lads from New Zealand sure haven’t lost their touch.

 

Buy your copy of CHARM.OFFENSIVE here. Or, if you’re feeling lucky, shoot a message to Happy Mag on Facebook. We have a few download codes to give away, so get in fast!