happy mag subscription
By New Music

Introducing: LVUO

lvuo

The music industry is an intimidating, swaying leviathan that hungrily flits from trend to trend with an impassioned desire for ‘new’ and ‘exciting’. Trends proliferate and decay with such a brief half-life that it’s more like an endless fashion parade than an amalgamation of culture, technology, influences and ideas.

lvuo

In an environment where music is only as cool as the trend it represents, the revelation that is LVUO has surfaced to give the world their unique take on electronic music.

This is where we start the story of LVUO; it’s a story of subversion, appropriation and reinvention. The Sydney producer’s music is a product of this brave new world. There are plenty of clever subtleties and cultural nods in the heart-breakingly small number of tracks on LVUO’s soundcloud.

I counted*. It’s two.

Let’s take the stronger of the two tracks, Alone Together. It’s like an R&B slow jam with phasers set to ‘frantic’ as a pitch-shifted Daley is dropped in the centre of a compositional hurricane. The chipmunked soul artist warbles over string stabs, bouncy synth riffs and feverishly eclectic percussion. Whoever LVUO is, they know how to build a track from the ground up, and doesn’t allow the beat to misstep for even a second. I can only describe it as being like bubblegum pop meets J-Pop meets some serious electronic mastery. Basically, if this track were created in 2003, LVUO might have been put on trial for being a witch, but it’s 2014 now and we’re more accepting as a society. Thank God.

U is the other track you’ll find on the Sydney producer’s soundcloud. It was released a month before Alone Together, and is, it has to be said, a touch rougher. The vocals have a jagged quality that takes away from the composition LVUO has put together. The instrumental, however, speaks for itself; it’s a superb beat, with enough energy and enthusiasm to put Wave Racer to shame. The Mary J Blige sample is ambitious, but you can’t possibly stay mad at LVUO for daring to tug at our nostalgic tendencies with the early naughties soul track – that cheeky rascal! As an ascending synth hook is replicated throughout the track with different sounds and sonic textures, everything somehow finds its own place very neatly. Like Alone Together, it’s a fast-paced, almost dizzyingly peppy track, but it never suffers from being cluttered, or having too many ideas explored at the same time

Electronic music producers all find their own niche, for some it’s island chillwave, for others it’s intergalactic trap. LVUO’s own brand of sugary, neo-invigorated electronic pop makes for a fascinating project that will prove to be an essential contribution to the ever widening, ever-bizarre world of electronic music.

*Ah ah ahhh…

FIND OUT MORE ON

▲ FACEBOOK ▲ SOUNDCLOUD

FIND OUT MORE

October 1, 2014

More from Happy

  • Magic Hands – Let Me Hold You While You Fail Magic Hands – Let Me Hold You While You Fail Melbourne’s Magic Hands are a dream-pop duo inspired by traditional music cultures, modern electronic music and 1970's psychedelia. Their debut album, aptly and snicker inducing-ly named […]
  • Sunbeam Sound Machine – WondererSunbeam Sound Machine – Wonderer As a person whose very essence is made up of wiry anxiety there are very few things that can relax me; puppies, lightning and the xylophone usually work. But as I write this very sentence […]
  • lonelyspeckfeature1Life a bit too real atm? Tap out with the transformative electronica of Lonelyspeck Adelaide based artist Sione Teumohenga is re-imagining electronic music as Lonelyspeck. His newest track is an intimate and deeply moving interaction between electronic, indie and pop – […]
  • David Harks – IllusionDavid Harks – Illusion Never underestimate the power of a good ba-bap ba-bap baa in turining a forgettable track into the most viciously catchy piece of songwriting. Well used, it can leave listeners with a pop […]
  • Introducing: SavoirIntroducing: Savoir This trio hailing from Perth, is slowly emerging within the Australian music scene with their hypnotic, mesmerising sound. Produced by the talented Andrew Sinclair and James […]
  • Feral Media: Autumn EPFeral Media: Autumn EP Once in a while we can appreciate the idea that the less words spoken, the more that can be said. Wordlessness allows for our imagination to take over and for our senses to awaken in a […]